Content marketing is an emerging method of digital marketing that incorporates the old school techniques of story-telling in print and places it in a digital world of hyperactivity in attempts to gain the attention of a visitor for an average of 3 seconds a page. Honestly, having any type of content on a website is important, but having quality, compelling, search engine optimized, focused, engaging, and themed content is the bee’s knees. Search engines, like Google, crawl websites regularly in attempts to gather themes and topics from website pages all over the Internet. Google’s goal is to offer its users the best experience possible by being able to deliver the top-valued websites with the best content to each and every search query made on the search engine, every time.
Search Engine Optimized Content
Our team of professional copywriters put themselves in the clients’ shoes, performing the same types of searches as would his or her customers. We put exceptional efforts into making sure the content is of original quality, highly engaging, reflects the businesses’ knowledge about its industry, and most importantly, that it delivers a trusted and valued piece of information to better introduce the visitor to the brand, product, or service with the goal of turning readers into buyers. It is imperative that a website can relay quality, engaging content, guiding site visitors to exactly that which they are searching. Whether visitors are learning about specific products, services, or a brand, merely browsing or performing price comparisons, or are in the end stages of the buying cycle ready to purchase the products and services, a website can build trust with its visitors in every stage of the sales funnel, offering useful content in the form of video, words, and audio to name some. Soliciting acceptable trust is the elusive secret to constructing a few main aspects of customers acquisition:
- building a loyal audience that engages and continues to return
- building an advocacy program for your new and returning visitors
- and ultimately, converting those loyal visitors into loyal customers
Not to mention, these loyal customers will eventually become the brand’s leading advocates by literally telling everyone else they know. No matter what any digital marketing agency says, word-of-mouth marketing is still king of the hill in every valued statistic column there is available – it is the one-two punch in all-of-marketing. Who knew a few engaging pieces of content could do that?