Digital Marketing Services

Digital Marketing Services

Whether you already have a website or are looking to build one soon, having the right digital marketing services for your online business plan is key. After all, no one wants to pay for something that is not necessary. Why would you replace the carpet in your house if you merely need to paint the walls? The same applies to the Internet and your online business. With a full site audit, we can put together a plan that will work for you in 3 Stages: the immediate, the local, and the long-term.

Organic Versus Paid Digital Marketing

When doing searches in Google say tennis shoes, for example, you may see a search engine result page, or SERP, that looks similar to the one on the side. The top results are those reserved for paid traffic. In other words, people have bid on certain keywords, created ads, and compete to have their ad appear on the top of the SERPs. Those results will have a small green box next to them that reads, Ads.

Below the ads are the organic results. Those results are the ones whose website is optimized for the keywords you have entered in your Google Search. Those are the two sides of digital marketing services that drive traffic.