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Stewart Lee Karlin Law Group, PC
Executive Summary
Stewart Lee Karlin Law Group, PC experienced significant digital growth following a comprehensive website redesign and targeted SEO strategies implemented by STU Enterprises. This comprehensive digital marketing case study examines the various metrics of success, including increases in lead volume, user engagement, and keyword performance, demonstrating the firm’s enhanced digital presence and marketing efficacy.
Are you a lawyer, attorney, or law firm looking to upgrade your digital marketing strategy? Give us a call at (970) 456-1098 or email us directly info@stuenterprises.com to discuss your specific project in more detail. Thank you!
Keyword Rankings
The SLK law firm barely showed up on the first page for their name brand before we took on the project originally. Since the new website redesign, the firm’s website now shows up in the Google SERPs for over 5,000 keywords
Organic Traffic
The SLK law firm’s Organic traffic has quadrupled in the past 16 months, showing impressions over thousands of new keywords, including nearly 50 keywords ranking in the top 3 positions across the US and over 100 in NY alone
Website Condition
Although the previous site was simple and fast, it was not meeting User Experience requirements, nor was it ADA compliant. The new redesign offers a better UX, better URL structure, more Calls to Action, and faster loading times
Digital Marketing Case Study Process with SLK Law Group
Introduction
- Background: Stewart Lee Karlin Law Group, PC is a Manhattan-based law firm specializing in employment and labor laws, education law, ERISA appeals and litigation, insurance law and maritime law issues in New York, New Jersey, and Southern Florida.
- Objective: The main goal was to enhance the firm’s online visibility in the appropriate states and increase lead generation through a redesigned website and optimized digital marketing strategies, specifically in SEO and PPC.
Website Redesign Impact
- Launch: The new website, designed by STU Enterprises, went live on October 25, 2023, expanding from 15 to over 60 pages.
- Visuals: Before-and-after screenshots below of the website showcase the improvements in design and usability – stewartkarlin.com
- Outcome: The redesign has made information more accessible to potential clients, improving user experience and overall engagement.
SEO and User Engagement
- Total Keywords: Showing an 848% increase in total keywords, with the number of keywords showing in Google SERPs increasing from 552 to over 5,000.
- Top 3 SERP Positions: Nearly 50 terms now rank in the top 3 positions across the US, over 100 in NY, significantly enhancing visibility.
- Total Users: The organic channel saw a 200% increase in total users, depicted with a green arrow visual.
- Analysis: The SEO strategies involved optimizing on-page elements, enhancing the site’s mobile responsiveness, and improving local SEO efforts.
Lead Generation Improvement
- Overview: Lead volume across all channels increased by 81%. The top channels include: Organic, Local, Referral and Direct
- PPC and Organic Contributions: PPC conversions increased by 39%, while organic conversions saw a remarkable increase of 513%.
- Visuals: Before and After color schemes highlight the growth in paid and organic leads, emphasizing the successful diversification of traffic sources. Additional Organic campaign growth occurred with the Google My Business Profile Listing, Bing Places for Business Listing, and overall Referring Domains Traffic increases since the new redesign went live.
Google My Business Performance
- Leads: The Google My Business listing contributed to a 128% increase in leads, showcasing effective local search optimization.
- Conversions: Never before had the Google My Business Profile Listing produce measurable Conversions. As a result and under the management of STU Enterprises, the efforts now produce a significant contribution to overall Conversion data.
Conclusions and Recommendations
- Summary: Stewart Lee Karlin Law Group, PC’s digital footprint has expanded dramatically, resulting in higher engagement and conversion rates among several other KPIs for the firm.
- Future Strategy: Continued optimization and content expansion are recommended to maintain and build on the current momentum. Breaking into new markets within the covered areas is one of those expansions – More on this coming soon!
Key Takeaways for this Partner
The digital transformation undertaken by Stewart Lee Karlin Law Group, PC, spearheaded by STU Enterprises, has yielded impressive results, fundamentally enhancing the firm’s online presence and engagement. The extensive website redesign expanded the site from 15 to over 60 pages, significantly improving user accessibility and interaction. This strategic expansion, coupled with sophisticated SEO tactics, propelled the firm’s visibility with an 848% increase in keywords showing in Google SERPs and positioning nearly 50 terms within the top 3 results. The holistic approach to digital marketing not only optimized the firm’s web presence but also dramatically boosted lead generation across all channels, with organic traffic conversions alone soaring by 513%.
These enhancements have had a profound impact on the firm’s market reach and client engagement. The 200% rise in total users and a 128% increase in leads from Google My Business underscore the effectiveness of the targeted digital strategies implemented. The case of Stewart Lee Karlin Law Group, PC showcases a successful model of how integrated website design and tailored SEO approaches can significantly elevate a law firm’s digital footprint and operational success. The sustained growth in key performance metrics highlights the critical importance of continuous optimization and adaptation to evolving digital landscapes, ensuring the firm remains at the forefront of the competitive legal services market.
Click the Image for Final Numbers
Current Numbers as of September 2024:
- The new website redesign now bolsters a 51% increase in monthly users comparitably with a 47% increase in Event count, 15% increase in New Users and a 234% increase in referral traffic
- For Organic Traffic only, we see a 79.9% increase in Total Users monthly, an 82% increase in New Users monthly and 185.7% increase in Conversions monthly.
- For Paid Traffic only and utilizing the same monthly budget as last year, we see a 62.5% increase in Phone Calls, a 29.45% increase in Conversions, a 13.18% decrease in Cost/Conversion, and a 25.13% decrease in CPCs.
- Along with increases in Organic, Paid and Referral Traffic, we’ve seen a 97.8% increase in Direct Traffic, 144.4% in Google My Business Traffic, and a 400% increase in Social Traffic.
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