Search engine optimization, also known as SEO, is a very serious topic when it comes to small businesses. Quite frankly, most business owners are not knowledgeable enough to understand what can help, or hinder, their website performance. Even worse, they often times do not see the impact to their bottom line as no one can measure lost opportunity or revenue. One thing is certain though: if people cannot find a website, they will surely never engage with it.
With a number of industry-leading tools and updated techniques, both on-page and off-page, our SEO consultants will begin working to boost the overall amount of keywords for which the website organically ranks. In addition, they will also focus on the position those terms are currently in, pushing towards higher organic rankings, which eventually will result in more qualified leads to the website. Getting qualified customers as deep into the sales funnel as possible is the primary goal of our digital marketing services for each and every one of our partners, especially our ecommerce SEO partners. Bettering their bottom line year-over-year is our ultimate mission. Call us today and find out how we can help your online business grow!
Search Engine Optimization + Better Keyword Rankings
SEO is about being #1 on Google’s search engine results pages (SERPs) for the products and services your business or brand provides. It is that simple. So, in short, most every website has the same ultimate goal: get better organic keyword rankings on all search engines, but especially on Google. Search engine optimization consists of technical aspects, on-page elements and a series of local SEO techniques that keeps you competing especially in the local market.
STU Enterprises: The New Edge of SEO Services!
Years in Business
SEO Optimized Websites Rank Higher Organically
Successful SEO brings websites to the forefront of people’s searches who are already looking for a business or brand’s products and services. Through several offered services, including digital marketing consulting and overall online business consulting strategy, our team will help deliver Brand consistency across the Internet, search engine availability within relevant markets and higher rankings for keywords, as well as growing overall website traffic, and ultimately, the bottom line. Adding the digital advertising, or PPC, element to your SEO offers the one-two punch for any digital marketing strategy.
Rank higher in SERPs with better
SEO techniques have changed over the years but the ways in which these techniques are implemented have not. We still use SEO best practices based on Google’s recommendations, as well as a few tricks of the trade, and most-importantly, we still implement the work ourselves.
Search engines update their algorithms multiple times a year – all of them. Having an easy-to-use and accessible website for users and spiders alike is very important – enter a successful SEO strategy. Without organization, a proper strategy, and the technical knowhow, SEO can become a daunting task. Here are a few things to consider when devising a site structure strategy:
- URL structure must be organized and ready to scale – map it out!
- Assign a keyword topic to each page – DO NOT keyword stuff URLs
- Write quality content, leading your users on an informational journey
- Nest content topics accordingly under the respective content themes
- Connect new and old site content with an internal linking strategy
What is structured data? Structured data, also known as schema or rich snippets, is a technical SEO element used to help Google create additional results for searchers. These are implemented through additional code added onto the website. Structured data markup tells the search engines detailed information about your page that your content just cannot, which it then uses in an informative and creative manner to deliver the best results based on a users’ searches.
Rich content is loved by audiences because of how well-organized it all seems without having to trouble the searcher of navigating through individual pages of content listed on the SERPs. A good example of this markup comes in the Knowledge Graph offered in Google SERPs. Learn how STU Enterprises can help you mark up your pages and begin taking up more real estate on the first page!
Page speed impacts the user experience and should be carefully monitored at all times. Page speeds can vary based on factors such as content type, connection type or device used to access an internet-based service; this means that even though you may have set up your site efficiently, there is still more work left ahead if we want our pages loading quickly.
Website page speeds are closely tied into what Google now calls Core Web Vitals. Developers use Core Web Vitals to understand how users experience a web page, but these tools can be used by all site owners because they break down the user’s real-world experiences on your website. Actually, the user experience is one of the more important factors to website performance. Learn how poor page speeds can negatively affect your marketing efforts too – contact one of our SEO consultants today!