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Small Business + Google
Website Analytics

Google website analytics enables online
business success

Why is Google Analytics an important tool for your website? Google Analytics is one of the most important tools you can use to monitor and analyze traffic on your website, especially with SEO efforts. It provides an enormous amount of information about who is visiting your site, what they are looking for, and how they are getting to your site. This data can be extremely valuable in understanding your audience and making decisions about how to improve your website.

STU Enterprises is a Google Partner and we love all the insightful, free services Google offers! If you own a website, large or small, eCommerce or lead generation, you need Google website analytics. Google Analytics is a free service from Google that allows you to track your website’s traffic and activity, understanding the behavior of your visitors and using that information to shape your business strategy and future business decisions.

STU Enterprise Advanced Google Website Analytics

eCommerce tracking and lead generation + Google Analytics 4

eCommerce Tracking

Ecommerce tracking is a feature of Google Analytics that allows you to track and analyze data related to transactions and revenue on your website.

Lead Generation

Online lead generation is the process of generating online consumer interest for a brand, product or service with the goal of turning that interest into a final sale.

Google Analytics 4

Google Analytics 4 provides an event-based way to measure traffic across your websites and apps, including features that allow segmenting, identifying trends and more.

We Like to Under Promise Performance and Over Deliver Results

STU Enterprises Google Analytics 4 vs Universal Analytics

Google Analytics 4 vs. Universal Analytics

Google’s announcement to halt all services and data collection to Universal Analytics (GA3), migrating to Google Analytics 4 (GA4) on July 1, 2023 is approaching quickly. Websites that have not made the switch by July 1, 2022 risk broken data points and could potentially hinder future online business decision making.


Google Analytics 4 Setup and Configuration

It is important to make sure websites have been configured correctly by July 1, 2022 in order to have year-over-year data in the new Google Analytics 4 platform. We can help you transition to GA4, ensuring data is being tracked properly.

Event and Conversion Tracking

Adding event and conversion tracking to your website is the main way to measure customer interactions and track conversions in GA4. This information can be used to optimize your marketing campaigns and ultimately improve your ROI.

eCommerce and Lead Generation

eCommerce websites attract and convert strangers into customers, showing revenues gained. Some websites are not eCommerce configured and are only lead generation websites. Regardless, the objective is to raise the bottom line.

Google Website Analytics, Ecommerce, Lead Generation, and Engagement!


Customer Satisfaction


Accounts Managed


Millions Managed


Years in Business

Google website analytics setup for Brands + Small Businesses

STU Enterprises Google Analytics 4

Universal Analytics Audit and Repair

Track valuable website efforts, build audiences and report properly.


Google Tag Manager Implementation

Move scripts and management over into a much simpler platform.


Google Analytics 4 Configuration

July 2023 marks the end of Universal Analytics. Transition to GA4 now.

Passion for what we do is rendered in our Services


Marketing Consulting

Small business, digital, and SEO marketing consultants that help improve efficiency, effectiveness, and ultimately, the bottom line.


Analytics Tracking

Measure website performance and advertising returns on investment (ROI) plus social networking sites, video and more.


Search Engine Optimization

On-page SEO, Local SEO, and Technical SEO, utilizing best practices to optimized metadata, schema markup, and more.


Website Design

WordPress web design, either redesigning, or creating brand new, a website that properly represents online business today.


Digital Advertising

PPC management on Google Ads, YouTube, and Bing Ads for Lead Generation and eCommerce efforts across several industries.


Social Media Marketing

Create customized paid social media advertising campaigns aligned with business goals, sparking valuable engagements.

Helping Businesses Measure Success!

Ask Us About Implementing Google Analytics 4!