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Roofing Marketing +
Digital Marketing for Roofers

Ensure roofing marketing is growing YOUR business

SEO search engine optimization made easy with STU Enterprises

Local Digital Marketing for Roofers + Better Keyword Rankings

The closer a website ranks to #1 on Google’s search engine results pages (SERPs) for a specific term, the more traffic that website receives. It is that simple. However, ranking on the first page for multiple variations of that valued term is Organic Gold!

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Local SEO

Highly-targeted local SEO, sparking location-based website, Google Profile and brand engagement.

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On-Page SEO

Keyword-targeted geo-location meta and structured data, supporting overall site structure while exemplifying best practices.

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Technical SEO

Page Speed-focused strategy, optimizing areas of online businesses from database cleanup to css and js. file minification.

STU Enterprises. The New Edge of Roofing Digital Marketing Services!

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Websites Optimized

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Keywords Tracked

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Years in Business

Roofing Marketing Websites Rank Higher Organically

STU Enterprises SEO Strategy and White Hat SEO
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Multi-Channel SEO

Understanding touchpoints of potential customers and targeting them.

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SEO Strategy

Devising a plan for New and Returning users and keeping engagement.

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Website Structure

Quite possibly the very most important aspect of website performance.

Rank higher in SERPs with better roofing marketing

Search engine optimization techniques have changed over the years but the ways in which these techniques are implemented have not. We still use SEO best practices based on Google’s recommendations and we still implement the work ourselves.

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White-Hat SEO

Ultimately, there is nothing worse than having a great product or service with nobody ever seeing it. SEO is compiled into a long laundry list of to-dos, as well as not-to-dos.

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Improve SEO Rankings

As Google did another Core Update in May 2022, there’s areas of websites needing more attention now than ever especially with Google’s Core Vitals now being a big ranking factor.

Search engines update their algorithms multiple times a year – all of them: Google, Bing, Duck Duck Go, Yahoo and more. Having an easily accessible and navigable website for both spiders and users alike is very important in SEO. Here are a few big impact items of which to stay in tune when devising a site structure strategy:

  • URL structure must be organized and ready to scale – map it out!
  • Assign a keyword topic to each page – DO NOT keyword stuff URLs
  • Write quality content, leading your users on an informational journey
  • Nest content topics accordingly under the respective content themes
  • Connect new and old site content with an internal linking strategy

What is structured data?

Structured data, also known as schema, is a technical SEO technique used to help Google create rich results for searchers through additional code injected onto the website. Structured data markup tells the search engines detailed information about your page, which it then uses in an informative and creative manner.

Rich content is loved by audiences because of how well-organized it all seems without having to trouble the searcher of navigating through individual pages of content listed on the SERPs. A good example of this markup comes in the Knowledge Graph offered in Google SERPs. Learn how STU Enterprises can help you mark up your pages and begin taking up more real estate on the first page!

Page speed impacts the user experience and should be carefully monitored at all times. Page speeds can vary based on factors such as content type, connection type or device used to access an internet-based service; this means that even though you may have set up your site efficiently, there is still more work left ahead if we want our pages loading quickly.

Website page speeds are closely tied into what Google now calls Core Web Vitals. Developers use Core Web Vitals to understand how users experience a web page, but these tools can be used by all site owners because they break down the user’s real-world experiences on your website.

Actually, the user experience is one of the more important factors to website performance. Learn how poor page speeds can negatively affect your marketing efforts too – contact one of our SEO consultants today!

Roofing Digital Marketing Starts With Solid Keyword Research

Roofing marketing strategies by consultants providing impactful results

Authenticity

The more authentic your business can be online, the more frequently your business will show up in local search results for products and services.

Online Businesses

Even if your business is based online, or doesn’t sell to the local community, major search engines still want to know that it is legit.

Location, Location

Google is placing an extreme amount of value on locations, and more importantly, where they are located in relation to the users’ searches.

Combine SEO and PPC

There are digital advertising (PPC) avenues to take on the short term, but ongoing SEO is a long term commitment.

One-year local content marketing strategy, performed by our SEO consultant team, testing the impacts of a combination of great SEO and even better on-page content to drive traffic without link building.
SEO Content Marketing Case Study

Passion for what we do is rendered in our Services

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Marketing Consulting

Small business, digital, and SEO marketing consultants that help improve efficiency, effectiveness, and ultimately, the bottom line.

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Analytics Tracking

Measure website performance and advertising returns on investment (ROI) plus social networking sites, video and more.

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Search Engine Optimization

On-page SEO, Local SEO, and Technical SEO, utilizing best practices to optimized metadata, schema markup, and more.

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Website Design

WordPress web design, either redesigning, or creating brand new, a website that properly represents online business today.

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Digital Advertising

PPC management on Google Ads, YouTube, and Bing Ads for Lead Generation and eCommerce efforts across several industries.

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Social Media Consulting

Create customized paid social media advertising campaigns aligned with business goals, sparking valuable engagements.

Helping Roofers Measure Success!

Schedule your free consultation today.